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Hey friend,

There’s a quiet gap between knowing what to do… and being able to do it consistently.

Most of the world tells us that gap is about discipline.
​Willpower.​
​Trying harder.

But if that were true, change would be simple.

And it’s not.

The problem isn’t effort. It’s craving.

Here’s a story I think about often.

Febreze is now a billion-dollar brand.
But when it first launched, it almost failed.

It was marketed as a miracle solution for bad smells.
Spray it. Odor gone.

The problem?
People weren’t using it.

Researchers eventually realized something surprising:
Most people were desensitized to the smells in their own homes.
They didn’t feel a problem—so they didn’t reach for the product.

Then everything changed.

They found one woman who used Febreze constantly and followed her around her house. She didn’t spray it because something smelled bad.

She sprayed it after cleaning.

Vacuum. Spray.
Sweep. Spray.
Fluff pillows. Spray.

She said it made the room feel complete.
Clean. Finished. Satisfying.

That’s when Febreze was rebranded—not as a fix, but as a reward.
More fragrance.
End-of-routine pleasure.

Within a year, they sold over $230 million worth of it.

Your nervous system works the same way

Even when you’re not hungry…
If good food is placed in front of you, your mouth may still water.

That’s not weakness.
That’s conditioning.

Every habit—even the ones you want to change—is giving your body some kind of reward.

Relief.
Distraction.
Control.
Comfort.
Safety.

And here’s the part most systems miss:

You can’t remove a habit without replacing the reward your body craves.

That’s why willpower fails.
Because willpower asks your body to give something up without offering safety in return.

This is where most people get stuck

We’re taught to:

• Push through discomfort
• Override our reactions
• “Just stop doing the thing”

But change doesn’t happen at the level of force.
It happens at the level of felt safety.

That’s why I teach two specific tools:

Interrupts​
They help the body pause in the exact moment it’s triggered—without suppression.
They restore a sense of safety right now.

Protocols​
They go deeper.
They retrain the nervous system so that safety becomes accessible by default, not something you have to chase.

Together, they close the gap between:
Knowing what you want
and being able to choose it consistently.

This isn’t about “fixing” yourself

It’s about working with your nervous system instead of against it.

When safety becomes the reward,
your body stops resisting change.

And that’s when things begin to shift—quietly, steadily, sustainably.

You were never broken.
You were just missing the right lever.

With you,
Kimberlie